After escaping from Czechoslovakia in 1950, establishing Blue Ribbon Meats, using the proceeds of that sale to buy Rochecombe and Heemskerk vineyards, then selling those and establishing Tamar Ridge before it, too, was sold, Joe is at it again: this time he's invested $40 million in a wine-based business. If this were not remarkable enough, Joe is in his 80s, and has recovered from a major stroke. The foundation of the new wine business is the Old Stornoway Vineyard, with 60ha of mature vines, the lion's share to pinot noir and chardonnay. Joe's grandson, Dean Cocker, is business manager of the restaurant, function and wine centre. The homestead is now a dedicated wine centre and cellar door, offering WSET (Wine and Spirit Education Trust) courses.